Tyler, The Creator is more than just a talented musician, he’s a fashion icon. With Odd Future he’s done more than just music and style. His bold and weird fashion has changed what it means to have a personal style. From his early days with Odd Future to now as a solo artist and entrepreneur Tyler’s fashion journey has been wild. From Odd Future to his solo career he’s worn Golf Wang, Golf Le Fleur and collaborated on pieces that have shaped his style. Here we’ll go through Tyler’s evolution of fashion and how it’s affected the fashion world.
Tyler the Creator’s History and Fashion Style: From Odd Future to Skate Culture
Tyler, The Creator’s fashion journey began with the rise of Odd Future Wolf Gang Kill Them All (OFWGKTA or simply Odd Future). Odd Future was more than just music; it was a style movement. They even had an Odd Future store where fans could buy Odd Future merch. The style was rebellious, DIY and connected to skate culture. Baggy tees, colourful socks and Vans were staples in their wardrobe, they were carefree and anti-establishment.
During this time Tyler would wear oversized graphic tees, shorts and skate shoes. His style was influenced by skateboarding which was all about comfort and a laid back attitude. Tyler’s early style was full of bright colours and bold prints, he was different to the typical hip-hop style which was all about luxury brands. This was when Tyler started to wear t shirts and skate inspired clothing which would become a big part of the Odd Future merch. Instead of flashy jewellery Tyler went for a playful, down to earth look that his fans could relate to. Tyler’s wardrobe during the Odd Future era showed his individual style and connection to skate culture.
Golf Wang: The Birth of a Brand
In 2011 Tyler took his fashion to the next level and launched his own brand Golf Wang. The name was a play on “Wolf Gang” which was a nod to Odd Future. Golf Wang became a reflection of Tyler’s personal style – bold, colorful and unapologetic. Sold in the Golf Wang store the brand started with t shirts and hoodies and then expanded to a full line of clothing including socks and outerwear.
Golf Wang was different because it went against the grain of mainstream fashion. While other artists were pushing high end luxury brands Tyler was making clothes that were fun, cheap and himself. They were bright, playful and carefree and fans loved it. Golf Wang made colourful, weird fashion more mainstream in hip hop. T shirts and hats became staples for fans and his collabs with other artists and brands made him even more influential. He wasn’t afraid to mix pink, yellow and blue in ways that broke gender rules. That bold use of colour is a staple of his style and has inspired a whole new generation of artists and fans to be more open and expressive. His collabs with Vans and Converse solidified his impact on music and fashion.
Androgyny and Boundaries
As Tyler’s career went up, so did Tyler’s style. He started to experiment with androgynous looks, mixing masculine and feminine clothing. Tyler would wear floral patterns, pastel colors, and even women’s clothing. This was important because it challenged the gender rules in hip-hop and fashion.
One of the most iconic moments in Tyler’s style evolution was his look in the 2019 music video for “Earfquake”. He wore a blue suit with a blonde wig—a bold and crazy look that showed he was willing to take risks. The “Igor” era was full of 70s inspired suits, bright colors and a theatrical style that was unlike anything in music at the time. Tyler wearing what he wanted, no matter what people thought, made his fans do the same. This approach to fashion spoke to young people who wanted to express themselves without being judged.
Golf Le Fleur: From Clothing to High Fashion
Along with Golf Wang, Tyler also launched Golf Le Fleur, a more high fashion extension of the brand. Golf Le Fleur was inspired by his Odd Future merch but with a level of sophistication. The brand had clothing, shoes, accessories and even fragrances. His collaborations with other labels like Converse were huge, Golf Le Fleur sneakers sold out fast. His music videos, from his studio albums like Flower Boy helped boost the brand. His statement “I fucking hate fashion and everything about it” reflects how he approaches clothing as personal expression not fashion.
Golf Le Fleur was Tyler’s transition from streetwear to high fashion. The pieces were more tailored, the fabrics were better and the designs were more complex. But Tyler’s playfulness was still in every piece. Golf Le Fleur showed Tyler’s range as a designer, blending streetwear with high fashion in a way that felt new and real.
The brand stood out because of the details. From floral embroidery to quality materials, every piece was Tyler’s attention to detail in making well made clothes. This attention to detail helped Golf Le Fleur get respect beyond Tyler’s fans and get praised by the fashion industry.
Signature Accessories: Hats, Sunglasses, and More
Tyler’s fashion wouldn’t be complete without his love for accessories. He’s always been a fan of hats, especially baseball caps and bucket hats. These Tyler The Creator hats, often featuring Golf Wang or Golf Le Fleur logos, have made their way into many fans’ wardrobes. They’re popular items at the Golf Wang store and come in bright colors that complete his outfits.
Sunglasses are another key part of Tyler’s look. He often chooses retro-style frames that add a vintage touch. Whether they’re round or angular, Tyler’s sunglasses are always a statement piece that pulls his look together.
Tyler also loves quirky socks, patterned scarves, and colorful nail polish. These small details add depth to his outfits and show his playful approach to fashion. Tyler’s use of accessories reminds us that fashion should be fun, and that little things can have a big impact.
Music and Visuals
Tyler, The Creator’s music and visuals have always been one and the same. His hip-hop/alternative sound has been reflected in his music videos and live shows. From the early days of Odd Future, Tyler’s music videos have been an extension of his style. Videos like “Yonkers” and “She” were dark and rebellious, while “See You Again” and “Earfquake” were more colorful and experimental.
Tyler’s music videos are always bold and creative, full of bright colors, surreal imagery and weird fashion. They’re not just promoting his music but also a platform for him to express himself. For example the “Flower Boy” video is a floral pattern and pastel color explosion, matching the themes of his 4th album.
Live shows are where Tyler’s music and fashion collide. His outfits are just as big of a conversation as his performances, fans are always wondering what he’ll wear next. Whether it’s a bright suit or a Golf Wang casual look, Tyler’s stage wear is proof he has no fear.
Tyler’s ability to combine music and visuals has made him a Hip Hop standout. His commitment to his overall aesthetic across music videos, live shows and personal style has made him a trendsetter. By pushing the boundaries of music and fashion Tyler, The Creator is inspiring fans to be themselves.
Tyler’s Impact on Pop Culture
Tyler, The Creator’s influence doesn’t stop at his fans. Tyler’s style from Odd Future to his collabs has left a permanent mark on hip hop and fashion. He’s a trendsetter, inspiring not just his fans but other artists and designers. He’s fearless with color, challenges gender norms and is authentic and that’s why many young people look up to him to find their own style in fashion.
Brands have taken notice. His collabs with Converse and Lacoste have been huge and sold out fast. These partnerships allow Tyler to bring his style to a wider audience and cement his place in fashion.
Tyler’s impact can be seen in how streetwear has evolved. The mix of high fashion with streetwear, the bold colors and individuality are all trends Tyler helped start. His influence can be seen in the collections of designers today who are following his lead and creating clothing that’s expressive and accessible.
Conclusion: Tyler’s Fashion Legacy
Tyler, The Creator’s history and style in fashion proves being yourself is powerful. From Odd Future to fashion icon, Tyler has always gone against the grain in music and fashion. His journey from skate culture to high fashion has been about being himself, being creative and not fitting into society’s expectations.
Tyler’s impact is undeniable. From Odd Future to his 6th studio album, Tyler has pushed fashion and music boundaries, inspiring many. He’s shown people how to take risks and have fun with their clothes. Whether through Golf Wang, Golf Le Fleur or his personal style, Tyler, The Creator has left his mark on fashion and it will continue to inspire for years to come.